Have you created your social media strategy for 2021 yet? If not, that’s the best time to get started, so let’s talk about Facebook!
Despite all scandals and the fact that its' growth is generally slowing down, the network still dominates by far the Social Media market worldwide, especially when considering all products in the group (Facebook, Whatsapp, Messenger, and Instagram). That should be a good enough reason to have a deeper look into Facebook and see how you can best integrate it into your marketing plans for the next year.
Most popular social media networks worldwide, according to Statista (Mill users in July 2020)
To initiate any business activity on Facebook, you have to have a personal account. Why? Because behind any Business Page, there must be a person with a credit card who pays for advertising on social media.
The algorithm determines which posts from friends and businesses to feature in one’s News Feed. To establish what to rank higher, Facebook looks at:
On the other hand, it’s not “Breaking News” that Facebook decided to erode the organic reach of the posts published by companies for pushing the ads. Businesses can now reach only up to 3% of their audience without investing in advertising. More and more companies understand that it’s not enough to be good in our days. You also have to pay if you want to play.
Features such as Facebook Stories and Live, or apps like Instagram, are becoming more popular and drive greater engagement. However, it is important to understand how the News Feed works to utilize it while still effectively.
Facebook Groups are places where people meet and communicate about the things they have in common. The tool is one of the most popular on the platform, and it can be a great way to build communities around your products or specific interests you might have in mind. Its role is supposed to increase in the next period of time, as Mark Zuckerberg intends to promote it on a larger scale to improve communication between Facebook users.
It might probably help to eventually start creating Facebook Groups and focus on targeted “Only Members” business interactions in 2021 while opting for:
“Less is more” applies to Facebook too. Limit your posts to one per day, and be sure they are interesting enough to generate conversations. Choose a mix of created and curated content, and remember that people come to Facebook to be entertained and not for buying things.
Promote the posts with links to your blogs if you want to increase your web page’s traffic and use Facebook Live to boost your organic reach.
Last but not least, focus on building valuable relations. Likes don’t mean a lot anymore. Dialogues are better. They bring more than any hunt for “Fans” you might be tempted to organize.
Did you know that hundreds of thousands of bots are used by Businesses on Facebook Messenger to engage in conversations, collect information, recommend products, or take orders?
If you want to provide personalized support and instant customer service , or if you want to help your clients browse your products and buy them, you should probably consider integrating messenger chatbots into your strategy.
Creating a chatbot is a pretty simple task. You can very well use Manychat.com to complete the job. The tool is straightforward to use. Keep in mind that the bots' main challenge appears to lay less in their technical development and more in creating the right conversation flow, enabling them to act smart and useful when sending messages. Ralph - the Lego Gift Messenger Bot can be a great inspiration for all retailers who want to familiarize themselves with the subject.
Facebook Live can help you:
Due to lower organic traffic, companies need to use Facebook advertising if they want to increase their brand awareness and target audiences based on where they are in the customer journey.