Online advertising deals with keywords. Following researches and with a solid understanding of your market and business' objectives, we’ll propose the optimal channel mix and the appropriate targeting for both SEM and Paid Social Media. We’ll then create ads and landing pages considering the “friendship level” you might have had the chance to develop with different sorts of people within your audience. If you are new to all these, we suggest testing first to prove results before deciding how to best go for further commitments.
We can work with you and our partners to produce brilliant copy and outstanding creatives for your ads.
We believe in optimizing for Quality Score (Expected CTR, Ad Relevance & Landing Page Experience), but we love keeping an eye on Conversion Rates, too. In the end, you don’t want any click, but just the valuable ones.
If you want to get a better CPC (Cost-per-Click), you’ll need outstanding landing pages, able to offer a great user experience. That’s what truly transforms clicks into revenue. We would be happy to work with you and make this real.
After ensuring your conversions' tracking process, we continue to optimize your accounts through constant reviews of the targeting, keywords, biding methods, ads, and landing pages.