Instagram is a real social media powerhouse with more than 1.000 Mill monthly active users worldwide.
The platform recently reported that 3,70 Mill people in Romania (almost 34% of its active social media users) could be reached with adverts on the app.
People on Instagram are not only active; they are interactive.
Users follow brands and are willing to join conversations with them. As a result, the platform is one of the few social media channels with an impressive engagement rate.
According to Forrester, Instagram generates
Instagram is where “developing quality content and relevant connections” instead of opting for “buying fans” makes the difference between success and failure in the long term.
You may be tempted to put your money on Instagram ads to get more followers, but please, stay away from that. Purchasing fans will not drive engagement. It’s been tested. With the new update of the Instagram API, followers that never interact with your account are automatically deleted, and your budget gets lost.
Fewer brands leverage Instagram than Facebook.
If you decide to invest in Instagram for Business, you’ll face less competition here, allowing you to get in touch with your target audience faster.
Hashtags and sharing make discovery easier.
Unlike on other social media platforms where it is recommended to opt for one or two hashtags, you can use up to 30 per post on Instagram, therefore getting more exposure.
You can use Instagram to reach Snapchat and TikTok audiences without tripling your costs if not necessary.
While there is no 100% overlap, there is no denying that Instagram can be a great way to reach Snapchat or TikTok users in a different venue without leveraging three channels simultaneously. That’s a great way to save time and money, especially if you are a small company with limited resources.
There are definitely many advantages of “doing business on Instagram,” but growing a community around your brand takes time and energy. In addition, the platform has a series of particularities and needs a customized approach. Especially if you are somehow restricted in terms of time or financial resources, you should start by asking yourself why you want to be here in the first place, and hopefully, your answer won’t be “because it’s cool.”
Remember that Instagram’s investment consists mainly of coming up with awesome content at least 300 times a year. So unless your creativity is an unstoppable force from the Star Wars interacting with us year-round, you will need to think about adapting and creating some plans to make your life easier for at least a few months ahead.
Putting together an editorial calendar that includes what you want to publish on Instagram Stories, Feed and Reels, the appropriate hashtags, and posting times will allow you to keep an eye on real-time opportunities instead of permanently squeezing your mind to generate last-minute ideas.
Set your goals by simply asking yourself:
Basically, it all goes into what you can expect to achieve here and cannot do on other social media platforms.
If your main objective is to sell products, then you definitely have to showcase them. Ideally, it should be in real-world or aspirational style shots. Let’s see some examples here.
Not only is Teva brilliant in developing a gorgeous feed in which it presents the shoes in a marvelous context, but it also smartly leverages user-generated content campaigns. Followers contribute with photos or videos they post on their feeds while spreading the word about the company. As a result, Teva gets more content without directly investing in creating it and more visibility and credibility at the same time among potential customers.
2020 was the year when the use of Instagram E-Commerce tools increased due to the pandemic. With many businesses moving step by step from traditional retail towards online, Instagram planned new shopping features for 2021. The app is supposed to become a one-stop shop for many brands. Buying directly on IGTV is already available, and soon, the platform will test shopping on Reels.
Lush is “creating a cosmetic revolution to save the planet.” They cooperate with different organizations worldwide to promote an eco-friendly lifestyle and healthy habits.
If you similarly wish to elevate presence in a way that makes people feel they can be part of something better, this is the route to go.
You’ll be amazed, but the platform is a great zone to make your complex products seen at work by Instagram users.
Short explanatory videos are among the most effective ways to present your products' uses or creative applications.
Allow people to feel they are part of your team or have behind-the-scenes access to your brand or company.
Nasa is brilliantly doing that. Who wouldn’t want to see how it is like to be an astronaut?
Storytelling can be adapted for almost all brands. It is one of the most popular forms of Instagram content for both B2B and B2C. Focus on crafting pictures and videos that inspire emotional responses.
B2B shouldn’t be scared of Instagram. Instead, it should leverage it to stimulate curiosity and educate on using even the most complex machines. See some ideas from General Electric.
Creating Carousel posts for educational purposes can lead to more engagement, as people tend to save them for later studies and eventually share them with their followers.
While users love the artsy look of filters, the truth is that unfiltered photos get more likes and comments than the others. Authenticity is much appreciated since trends shifted away from “perfection” to “natural.”
Since 2016 the caption length on Instagram has almost doubled, and many creators started using it for microblogging. With the introduction of the “Guide feature,” the role of microblogging can only increase.
The Guide feature is an original Instagram idea meant to help with curating content and group it on topics like “places,” “products,” or “posts.” You create your collections, add your comments and pieces of advice or reviews, and share them further in the form of mini-blogs.