Whether you are new to social media marketing or just wish to validate your priorities for 2021, you may be familiar with the fact that in social media, two aspects are crucial: the quality of content you intend to promote and how people like interacting with it on each social platform in part.
According to Hubspot, video content will make 82% of all consumer internet traffic by 2022. Brands that will integrate it into their strategy may generate 49% faster revenues than those who won’t.
While creating Hero Content is usually an expensive process, creating Help and Hub Content can be easily managed with your smartphone. With all social media platforms being so focused on conversational aspects, no doubt that Live videos are more and more popular. Brands use them for webinars and workshops, product launches, and live conferences. According to Restream, they actually account for 20% of all internet traffic, and they are here to stay, especially now, with many of us working remotely.
The short-form video gained popularity since the rise of TikTok and the launch of Instagram Reels. In the meantime, most platforms adopted the Stories format created by Snapchat.
Now you have several options to post funny and entertaining quick bites of content that generate high engagement rates before they vanish.
Since 2017, stories' popularity increased substantially, with 500 million people a day consuming them on Facebook and Messenger and another 500 Million watching them on Instagram. Hubspot mentions that brands with less than 10.000 Instagram followers reach more than 9% of their audiences via Stories.
You can also opt to engage your audience on Social media by creating polls. This will enable you to increase brand awareness and get valuable insights to support other efforts like product development, improvement of business processes, or client service.
B2C businesses, in particular, embrace the idea of real-time marketing and develop content on the fly.
If you decide to put social listening to work, you can also identify opportunities to step into conversations exactly when they take place and either boost your image or repair it in case of a complaint.
Influencer marketing and user-generated content are two types of communication around your brand that you do not entirely control.
User-generated content, in particular, becomes more and more significant. It is content developed in any possible format, including reviews created by your audience and shared on social media. Why is it so valued? Because 79% of people say it highly impacts their buying decisions. They also say it is actually 9.8 times more impactful than influencer content.
There are a lot of debates about when is the best time to post things on social channels. The problem with following trends you may identify in thousands of sources online is that the platforms' algorithms constantly change. Your audiences as well behave differently depending on their location, culture, and preferences. The best way to know when to publish your messages is by looking at your own analytics and decide what works best for the clients and prospects you’re dealing with.
By simply posting on social media, you won’t be able to get major results. Having a strategy in place is crucial, especially if you are a small brand that does not have an entire team of social media experts at your disposal.
Here are a few steps that can get you covered.
Are you willing to increase your brand awareness, boost engagement, drive traffic to your site, generate leads and sales? Keep your buyer personas in mind, be realistic, and scale your efforts in a tangible and affordable manner.
Most things you need are already available if you know where to look for them. Dig into your analytics but keep in mind that different platforms attract different audiences. When interpreting data and making decisions on what to do next, remember that what worked on Facebook may not be working in the same way on Twitter or Linkedin.
If you are short on resources, you may want to prioritize your social media channels because having a good presence on one or two is better than having a mediocre presence on all.
The more you’ll invest in knowing your audience, doing your researchers, and creating your plans, the higher the chances that your social media investments will pay off.