Yves Rocher uses the Salesmanago solution to dynamically personalize its offers, boosting email efficiency by 1200% while also increasing the number of generated leads.
Yves Rocher is a top European producer of natural cosmetics. The company enhances its products' quality, which they regularly test and constantly upgrade.
With SALESmanago, Yves Rocher wanted to boost their online sales, streamline the new customer acquisition process, increase the number of leads and turn more website visitors into clients.
The well-known beauty and cosmetics producer wanted to:
Yves Rocher focused on personalized 1-to-1 email communication and website recommendation frames.
The SALESmanago marketing automation software was integrated and used for:
The system allows you to segment your contacts by adding tags. For example, Yves Rocher customers were divided into specific categories such as “new contact,” “newsletter subscriber,” “buyer,” and so on. More in-depth segmentation took place at the group level, enabling Yves Rocher to decide faster what message to send and whom.
The personalized approach generates an immediate impact on how brands are perceived. It also improves results as people receive only information they are interested in, instead of being bombarded with disturbing general ads.
Using the marketing automation solution for e-commerce , you can predefine workflows and create welcome and triggered email series to expose new leads to customized educational content based on their interests.
The contact forms allow you to collect whatever data you may find necessary to develop new smart campaigns. For example, Yves Rocher could customize their own forms based on their particular needs and marketing goals.
With the SALESmanago solution’s help, Yves Rocher could approach site visitors based on their previous interaction with the web page. Furthermore, customers with items in the shopping cart, who never made it to payment, received a personalized email reminding them to complete the buying process.
Yves Rocher could segment and send birthday messages and special offers to those willing to stay in touch with them.
“Frames” present sets of complementary products, like “shampoo and conditioner,” with information about available discounts.
Pop-up content depends on the users' engagement with the site. Yves Rocher recommended products that were more likely to be appreciated by each client in part based on his/her previous interaction with the web page.
“Thanks to the CRM module, which is a part of the SALESmanago system, Yves Rocher had access to customers' behavior on their website and was able to understand their needs better. Implementing automated processes increased the engagement rate and allowed the reactivation of passivating customers at the right moment. Real-time monitoring enabled better segmentation leading to improved personalized communication that finally turned into more happy customers. SALESmanago solution contributed to the growth of the market flow in our online channel."
Head of Digital and IT CEE @ Yves Roches
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