The complete Guide to Marketing Automation in E-Commerce

Solutions for Brands Who Care

Marketing has a Marketing Problem.

The global events and the pandemic strongly impacted marketing and communication online, forcing us to think about aspects we did not consider before and to ask ourselves the question: “Is my audience willing to hear from me right now?"

Instead of spreading offers all over the internet, we should try to be more carrying and ensure that clients truly gain something relevant when getting in touch with us. Helping them find what they are looking for exactly when they need it by coming up with real support and suggestions inlined with what makes sense for them could be a good start and a lovely idea.

It’s more about memorable experiences and less about sales.

Brands Who Care will continue to take a “less is more” marketing and advertising approach and eventually reconsider what they share and how they share it with their audiences.

The content value will beat production quality. Since most of us worked from home and had to face limitations in production capacities and processes, it became easy to realize that content, when valuable, can still be engaging. It doesn’t need lots of make-up to stand out. Authenticity became vital, and therefore, empathic businesses that do not disturb unless they really have something precious to hand out will win the game.

It takes more than good pricing for customers to trust, identify with, and invest in a brand. Companies that noticed it began to embrace their human sides and started focusing on building valuable relations instead of running for followers online.

Segmentation & Personalization became crucial.

What better way to organize them than by putting marketing automation to work?

Whether performed with dedicated tools or as part of the e-commerce platform, marketing automation is almost mandatory for e-stores or retailers who wish to step out of the crowd and embrace the new normal. Producers of specialized software continuously extend their platforms' capabilities to enable e-shops to deliver memorable and entirely customized experiences to their prospects and clients.

Do you know which SMART & FLEXIBLE e-shops use marketing automation? They ALL are.

The following guide presents how such software solutions respond to the needs of modern e-stores and describes:

  • most important features of marketing automation platforms
  • best practices in marketing automation
  • case studies
  • useful implementation tips

We hope you’ll love it.

Solutions for Brands Who Care

Find out how to make marketing automation work for you!

Marketing Automation - a key part of each e-commerce technology stack

  • Why Marketing Automation?
  • 20 years of Marketing Automation
  • Characteristics of a Modern Marketing Automation Platform

Why do online stores need marketing automation?

  • Profiling
  • Personalization
  • Recommendations
  • Omnichannel

The main benefits of marketing automation for e-commerce

  • Increasing Shop Conversion by Building Valuable Relationships
  • Optimizing Sales Processes by Personalizing Communication
  • Boosting Marketing Effectiveness by Humanizing Brands
  • Managing Customer Lifecycle by Focusing on Quality instead of Quantity

How to get started with Marketing Automation in your e-store

  • E-Store integration
  • Product Feed Implementation
  • Contact Base Import
  • Communication Channels Configuration

How to make sure your marketing automation will properly work?

It’s for free!

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