Many people want to know how much digital marketing costs and if it really is as effective as the rumors say. There are also plenty of agencies out there proposing standard packages for anyone willing to invest in any sort of PPC campaign, be it on Social Media or Google Ads.
No matter how many offers one may decide to collect and compare, there is only one way to ensure the process will bring results. That is by defining a digital marketing strategy before implementing any further steps.
A healthy procedure starts with defining a road map and the customer journey , which involves discovery and research before formulating any actionable plan.
From there on, you can move into the execution phase either by fully implementing it yourself, outsourcing it to an agency or by developing it in-house while asking for guidance from experts. It all depends on the level of know-how and resources you may have available.
Regardless of your company’s size, the process is essentially the same.
It begins with a strategic phase that costs around 7.500 EUR and culminates with delivering a complete digital marketing plan ready to be implemented.
Here’s how it plays out:
We’ll spend a few hours together to clarify how your business works, what products/services you sell, who your Buyer Personas are, what sales and marketing history you have, and which are your business and marketing objectives for the next period of time.
During one month, we’ll organize in-depth research and analysis to complete what we’ve learned from you, come up with a set of suggestions and recommendations, and craft a documented strategy and action plan (which is, in fact, your Marketing Road Map).
Finally, we’ll walk you through that plan and discuss options for implementation.
When crafting your plan, we’ll consider your internal resources and marketing budget to ensure your Digital Marketing Strategy is an executable one. Based on our initial discussions, we’ll also consider options for how to get things done:
Your Digital Marketing Strategy will lay the foundation for a results-oriented program that eliminates assumption-based decisions and avoids wasted time and money.
Once the aspects mentioned above are clarified, it’s time to start executing things.
The first phase of the project takes 9 to 12 months and refers to the following:
Collectively, these elements will lay a solid foundation for your digital marketing.
A typical one-year Launch phase for a B2B marketing project costs between 120.000 EUR and 250.000 EUR, broken down as follows:
We usually take care of the entire process, but there are also situations when we act exclusively as a consultant providing guidance and helping skill up your internal teams. Regardless, someone has to get things done. So you’ll either pay for “the hard work” with your own team’s time or with the agency one. Often it’s a combination of the two.
Continuous improvement will be crucial to your success. We’ll evaluate what’s working and what’s not, adjust your plan accordingly and reapply.
Following the Launch Phase, most of our clients move into ongoing engagements with us. At this stage, our objective is to analyze the information and the results collected during the first implementation period and recalibrate the approach for continuous improvement.
Obviously, the more your team handles the implementation front, the lower our agency fees will be.
Building a sustainable digital marketing strategy doesn’t happen overnight.
Here are a few important considerations:
In conclusion, if you need sales on the spot, we’re likely not the right fit.
But if you’re interested in building an ongoing powerful marketing program that will help you generate leads while keeping your CPA under control, we should talk.
Have a no-pressure conversation with us! We will be happy to help you with developing your strategy or, at least, we will point you in the right direction.