Marketing Automation for Video-on-Demand Platforms

Reach your audience with personalized real-time communication, both in online channels and directly via TV set-top boxes. Maintain top-level customer engagement by always providing relevant content using AI recommendations.

SALESmanago - No. 1 AI marketing automation software comes with dedicated features and tools to support the Media & Entertainment Industry.

The software uses data from your Video-on-Demand platform, STB decoders, associated Mobile Apps, Transactions, Data Warehouse, Website, Social Media, Loyalty Programs you may have in place, ERP and CRM and creates 360-degree Single Customers Views, allowing you to understand better the interests and behavioral patterns of each person in your audience.

With all this data in your pocket, you can define workflows and automate personalized communication processes while using Artificial Intelligence or/and expert advice when creating your marketing campaigns.

The whole personalization process considers any mix of the following channels you may find suitable for your own projects and business model.

• Email Marketing
• Website
• Ad Networks and Data Management Platforms
• Social Media
• Live Chat
• Web Push
• Push & In-app Notifications
• SMS & VMS
• Call Center
• POS
• STB decoder
• VOD platform

Get your guide to Marketing Automation for Media & Entertainment Industry and discover how technology and Artificial Intelligence can help you:

• turn your website visitors into subscribers
• drive engagement on your Video-on-Demand platform
• stay in touch with your community
• build long-term relationships with your clients