Case Study SALESmanago AI Marketing Automation at Cosy Cott

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Cosy Cott improved its results by 22% thanks to the implementation of the SALESmanago marketing automation solution. It developed dynamic, personalized 1-2-1 mailing campaigns that generated 435% higher open rate and 699% higher CTR than standard newsletters.

Cosy Cott is a family company established in 2017 and focused on offering high-quality, handcrafted products for newborns and baby comfort. All items are hand-sewn with great care and attention to every detail. They are entirely made of the highest quality materials, such as natural muslin, cotton, velvet, and premium bamboo fiber.

Toddlers can interact with the products during various activities. The items include baby hats, onesies, bedding, teethers, baby wraps, blankets, innovative double-sided cocoons, or comfortable sleeping bags.

Cosy Cott - a SALESmanago Case Study

Challenges:

As Cosy Cott products are mainly dedicated to newborns, the company needs to start building relationships with new clients before the children are born. The first interactions with the future parents should ideally occur during the baby’s layettes' preparation, and the communication is supposed to be maintained after birth.

The following goals were set:

  • 1-2-1 personalization of customer targeting notifications
  • implementation of the abandoned cart recovery system
  • retargeting the customers who showed interest in a series of products without taking any further actions

Solutions:

Lead Generation

Many customers' contact forms have been used to convert anonymous users, including a newsletter subscription popup, an exit popup, and a contact form built into LiveChat. Systematic analysis has shown that the highest conversion rate has been generated by exit popups launched from the shopping cart page. Due to the implementation of the SALESmanago solution, Cosy Cott generated 37% more leads than usual.

Recovery of Abandoned Carts

An automated 2-steps emailing campaign was created and set to remind about abandoned products in the shopping carts. The first email was sent an hour after a customer abandoned the cart, and a second one, containing a discount code got delivered 72 hours later. The solution allowed the store to recover 22% of all abandoned carts, out of which 81% was made possible without applying the offered discount.

Remarketing campaign

Two dynamic, personalized messages reminding about the last viewed products have been sent out to former website visitors who didn’t take any further actions on the site. The first message was delivered 24 hours after the interaction with the web page and the second one 3 days later.

Win-back campaign

The implemented solution automatically identified users who visited any bookmark on the page but did not revisit it for 30 days. First, a message was sent out to encourage them to get back and take action. If a person eventually returned but still didn’t react to the CTA in a reasonable period of time, a web push notification was activated.

Results

  • 22% more conversions due to marketing automation
  • 37% more leads than usual
  • 22% abandoned carts' recovery
  • 81% of the recovered carts did not apply the offered discount code
  • 435% higher open rate for the automated emails series
  • 699% higher CTR for automated emails series

Growth opportunities:

  • The company could use the SALESmanago solution to automate personalized communications further and offer suggestions for complementary products based on individual interests manifested by customers and prospects during their web page visits.
  • AI recommendation frames could be set on the store page to unease the overall customization process.
  • Tailored dynamic banners and messages based on the LiveChat activity may lead to even more interaction with the brand.

“With SALESmanago our sales increased by over 20%. We have fewer abandoned carts and a higher number of returning customers. We can reach them at the right time with appropriate messages, which allows for the creation of more permanent and content relationships with them."

ROZA Aghasyan

Cosy Cott Founder and Owner

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